SEO Articles And Web Marketing – Use The Power Of Focus Part 2

Focusing on a particular keyword phrase in all your SEO articles for web marketing purposes can easily turn out to be the key that opens the door for you to great success. Yet at first glance it may look extremely limiting to concentrate all your efforts on a single keyword. Nothing can be further from the truth.

How Focusing Your SEO Articles And Web Marketing On The Niche You Are Best Placed To Shine In, Can Make A Huge Difference

Let us take a very practical example to prove to ourselves that there is much more to a single keyword phrase than we may think.

Let’s take the keyword phrase for this article “SEO articles” which is my chosen niche by the way. When somebody enters those words in a search engine seeking information they will most probably be looking for info on how to write their own SEO articles to attract traffic to their site. In the article they will discover how important keyword research is, which is a huge topic on its’ own. Then there is the issue of Page Rank (PR) which to understand fully, one has to study the history of the Google search engine and how the wonderful new search engine based on a page rank system revolutionized the web making it much easier for anybody to quickly find what they were looking for.

And yet at this stage we have not even scratched the surface. We have not even started talking about how to write the SEO article itself for web marketing purposes, which by the way is another huge topic which will lead us to the option of using an inexpensive ghost writer. This leads in turn us to yet another issue of how to find a good ghost writer. Get my drift?

When a site takes this approach of tightly focusing on a single keyword phrase (as well as all related keyword phrases and synonyms, but all closely related to your single keyword phrase), what happens is that anybody doing a search and landing on your site will find it packed with valuable and extremely relevant information.

Although I must quickly add that my recommendation would be for you NOT to publish all the information on your site. Reserve some for your weekly ezine or email newsletter to harvest email addresses of the prospects who visit your site and ultimately to write a book on the subject. Generally the idea should be for you to find a way to maximize on the revenues from your site even as you provide lots of valuable free information packaged in SEO articles for the purposes of marketing yourself on the web.

But it all starts with the single keyword phrase that will keep you busy for a life time with SEO marketing articles.

On-Page and Off-Page SEO Web Hosting: What’s the Difference?

Choosing SEO web hosting for your website is a great decision! You’ll get superior web hosting through some of the best uptimes and load times on the market; and you’ll also have a website that’s fully optimized to appear higher in the search engines. But when you start looking at different SEO website hosts, you’ll first notice that they offer two different types: on-page SEO hosting, and off-page SEO hosting. So what’s the difference between the two? To understand that, you first need to understand a bit about SEO practices.

SEO practices are all the methods and strategies that online marketers and web developers use to get certain websites to rank higher in the search engines. This of course, brings more visitors to the site and ultimately more profits for that website, and its owner. But these practices can be divided up into two different categories: on-page SEO practices and off-page SEO practices. It’s these two different types that SEO site hosts are referring to within their different products. But just what are they?

On-page SEO website hosting refers to any changes that are made for the specific intent of SEO, and that are made directly on the webpage. This includes using title tags, placing interior and exterior links within the webpages on the business’ website, and inserting keywords and key phrases within the content. While this can take some time and involves analyzing and researching keywords, they’re not nearly as labour-intensive as off-page SEO practices.

Off-page web hosting refers to any SEO practices that are incorporated so that the website can place higher in the search engines, but they’re not actually done on the actual website. This includes things such as creating different websites that can backlink to the main website; guest blogging on other websites to link back to the business’ website; and commenting on other websites and blogs – again so that a backlink to the main website can be left along with the comment. Of course, finding other webmasters and simply asking them if they’re interested in a link exchange is another type of off-page SEO practice. However because the links needs to be placed directly on the page, it could also be considered to be an on-page SEO practice.

On-page SEO website hosting can take just a few days to a week to complete, whereas off-page SEO web hosting can take months just to implement. Typically when it’s a business website, online marketers usually need to be hired to complete these tasks as business owners simply don’t have time to do it themselves. However, SEO web hosting is a good alternative that can give small businesses especially the online marketing tools they need, without the high cost of an entire IT team.

Whether or not you decide to only use on-page SEO web hosting, or only off-page web hosting is up to you. It will depend entirely on how much time you have and how much you feel comfortable handing off to a web host. For those that feel they don’t have time for any of it, most SEO web hosts will offer packages that include both on-page and off-page practices.

SEO Web Marketing Articles – How Bold And Italics Can Bring In Significant Traffic Easily

Here is a very simple SEO web marketing trick you can us in your articles that can easily yield a lot of extra targeted traffic for you and your site.

Some folks are not aware of the fact that search engines place a lot of importance on Italics and bold within the body of an article. It usually means an important reference and is very strong evidence of what the page is about which is one of the main objectives of search engines.

Before the Google search engine came along and revolutionized search, making it so much more efficient, a common practice with many web sites was to guess popular keywords and then stuff their sites with as many of them as possible without caring whether they had the content for it or not. The whole idea was to get very high traffic and then expose that traffic to their advertisements in the hope that they will catch a significant enough percentage to make money.

The result was that searching for anything online was a very frustrating affair. Google came in with their Page Rank link based system and suddenly you could find exactly what you were looking for in seconds instead of hours. The search engine algorithm considers many other factors. It is all top secret except that people often take a close look at sites that rank highly and they notice things. One of the aspects on which a lot of importance is placed is on words and phrases within the main body of the content on a page that is either bold or italics.

This is something important for anybody involved in SEO web marketing articles to consider because it could get you plenty of targeted traffic from search engines for very little effort put in.