Web Marketing and SEO Promotion are one of the important aspects of any marketing plans. Nowadays, 90% visitors of the website come from search engines like Google, Yahoo & MSN. Web Marketing and SEO are helpful in increasing the visibility on these search engines. SEO is also helpful in bringing targeted traffic to the website and therefore result in improved business opportunities.
Two of the common ways of Web Marketing are as follows:
1) Organic (SEO) optimization
2) Inorganic (SEO) optimization
Organic (SEO) optimization is slow method of web marketing and promotion; it will take 3 to 6 month to get you the right results. It depends on many factors of website e.g.- title, website content, website back link and so on.
Title tag: Title is important section of all website pages. It gives the overall idea about the page of the website. So one should try and keep product or service related keyword in the title tag.
Content: Content is most important section of the entire website. Good content helps in retaining visitors. So write fresh content for the website or keep updating it on a regular basis.
Back Links: A website’s page rank depends on number and quality of back links, Better page rank will in turn help one achieve better ranking in search engines.
Inorganic (SEO) services or paid listing is expensive but fast method of web marketing. In this you will get the result from the starting day. Paid listing is used to increase brand awareness. The website receives greater traffic too. Common examples include PPC campaigns, paid advertisements on Google, Yahoo, MSN and banner advertisements.
Web Marketing is the best option for any online business or company seeking online presence. It is one of the best and economical ways of promoting your company or business globally. Online marketing many a times also proves to the most effective and cost effective way of promoting one’s product and company. However, before you seriously embark upon web marketing be sure that you have identified and have answers to some of the basic questions such as what is your target audience, what is your goal.
In true sense, SEO is one of the most important aspects of web marketing. Services of a good SEO Company can help one in increasing brand awareness through maximum exposure and visibility. So choose the best SEO/Web marketing company according to your requirement and budget.